Print and literature

Gartmore printed literature

Gartmore Investment's 'high attitude' advertising had proved hard to translate across the wealth of printed support material needed by this multi-faceted company. We devised a literature system that could handle all their needs.

The investigative nature of how they uncover the information they need to make the right investment choices was reflected in the 'case file' tabbed graphic that we designed to hold the logo. This was able to be used in different positions and colours to denote hierachy. An image library was also created, using high contrast B&W photography, that depicted people exploring challenging landscapes. This imagery symbolises the company's dynamic style perfectly.

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