Categories: General
Date: Dec 1, 2007
Title: DogStar is behind designs for newly-launched ethical online fashion label --- amoosi
With reuse and recycling so high on the public agenda, the launch of the new label amoosi is particularly exciting. Dogstar are behind their new identity, look and feel.
Fashion is slowly becoming more ethical and this can be seen through companies like amoosi, a brand that offers beautifully constructed designer garments and accessories that take their inspiration from a range of reclaimed and vintage textiles.
Enlisting some of today's most dynamic and innovative designers from London and Brazil to produce its new collections, amoosi combines a fresh modern ethos with a touch of heritage.
The challenge for DogStar was to create an identity for amoosi which reflected their modern ethos and a subtle vintage style, but also sat easily alongside high profile retail brands. This balance can be seen in amoosi's logo and new website.
Nina Flowers, Director of Marketing and Communications of amoosi said "DogStar was recommended to us and the project has been a great success. I think they managed to really capture the essence of our brand . You could tell that they really enjoyed working on the project, bringing it to life and enabling us to take ethical fashion to a wider market."
amoosi's new website and online shopping experience can be found at www.amoosi.co.uk and will soon be available in London boutiques.