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Marketing Campaigns
Pegasus Airlines advertising campaign
Pegasus Airlines is Turkey’s largest private airline and is credited with bringing low-cost, comfortable and efficient air travel to the country. We were appointed by Redmint Communications in 2008 to create a campaign for Pegasus and we’ve been delivering successful, print and outdoor campaigns for the airline ever since, helping to establish the brand in the UK. To do this we identified the importance of having a localised approach to branding in this new market.
The UK is the centre of a very competitive low-cost airline market. In order for Pegasus to be able to build a brand presence here we needed to capitalise on its existing assets to build a firm foundation that would underpin any future communications. For the 2010 campaign we came up with the headline ‘Turkey, everyone’s talking about it’ to capitalize on Istanbul being the 2010 Captial of Culture. We also wanted to keep driving home the message that Pegasus fly to Turkey, as this is their unique offer in the competitive low cost airline market in the UK.
