DogStar wins Molnlycke pitch
Epaderm is an emollient used in the treatment of dry skin conditions, notably Eczema and Psoriasis.
The brief was to create a visually interesting and engaging piece of packaging that incorporated a sample pot and most importantly got the information across quickly and clearly. DogStar’s solution was a triangular stand that held the sample and maximized the space for information. The concept was typographic and described conditions Epaderm can be used to treat in an exclamation mark, of which the lid of the sample pot formed the dot. It makes a sharp statement and intuitive use of the pot as part of the conceptual visual.
The 30,000 samples produced are to go to GPs nationwide. Paul Turner, Executive Creative Director at DogStar said “The challenge of the project was partly in the practicalities, the finished product had to be waterproof, transported all over the country easily, and obviously we wanted to keep costs to a minimum. Our solution was effective because the pack, sample pot and message combine, forming a practical, easy to ship, freestanding marketing tool. And it pops out of a single sheet of A4! A classic piece of creative problem solving.”
Anna-Marie Sceats, Marketing Manager from Molnlycke Health Care said “This project was an important one for us in scale and purpose. It made sense to work with DogStar as we have a long-standing relationship and trust their creativity and judgment, and they have a clear understanding of the product and our objectives. DogStar have worked with Molnlycke for three years, working on various sub-branding projects such as Mepiform, Tubifast Gloves, and of course Epaderm. In all cases, creating the sub-brand and applying it to various pieces of marketing collateral.
