Following a successful creative pitch, Dogstar has won the contract to produce a brand that will represent the London Borough of Hackney's involvement as a key host of the 2012 Olympic Games and Paralympic Games.

The new brand, that will launch in May, will work across all of the council's Olympic Games related communications to residents, businesses and other London and national audiences. It will reflect Hackney's active role in the Olympic project and the associated future benefits to area following the regeneration of East London.