DogStar was appointed by Frank PR to create an impactful media booklet to celebrate Brylcreem’s 80th Anniversary.

Category: General

Posted by: alex

Brylcreem, Frank PR's long-standing client, is an iconic brand that has been at the forefront of British men's grooming for 80 years.  To celebrate this, Frank commissioned a special research report asking men through the ages questions on love, life, sex and of course, grooming.

 

DogStar was recruited to create a booklet that would present the research in a creative and exciting way for journalists. The result is The Brylcreem Mandom Report 2008 - a call to action for men to get back to being masculine men!

The booklet uses a tongue-in-cheek image concept, with bright colours on each spread to bring visual impact and keep pace throughout the 12 pages.

Emma Atkinson, Creative Director, DogStar said: "It was a challenging project because of the audience. The aim of the booklet was to create something that journalists had to read, and therefore hopefully write about!"

I believe we succeeded because it presents the research in a clear but amusing way."

Print