Hackney Homes is a not-for-profit organisation responsible for managing 30,000 homes and the campaign is designed to increase participation, especially with younger residents and ethnic minority communities who have been less likely to have their say. Dogstar, who created the original brand identity for Hackney Homes in 2006, has designed all the marketing collateral for the "Get Involved" campaign, the first in a series of Hackney Homes Awareness Campaigns. The campaign will be highly visible throughout the borough with posters on estates, lamppost banners, web spotlights, and bus backs. It features short case studies of residents who are currently involved and urges others to also have their say.

The brief for the Awareness Campaigns was to add a personal feel to the messages and reinforce to resident's that they can make a difference. Dogstar's solution focused on using photography of real residents alongside personal testimonials on how they are helping to make a difference. The Hackney Homes' 'bricks' design also reinforces the brand, and how the community is helping build a better place. Sally Raphael, Acting Head of Communications at Hackney Homes, comments: "The residents are the real stars of this campaign and Dogstar have done a great job of making them the focal point. The visual campaign is complemented by a number of events including residents awards and an open day as well as a press campaign."

Greg Healy, designer at Dogstar said: "With this second project we wanted to illustrate how the brand identity we initially created for Hackney Homes, could be used, adapted and grown for different purposes. In this case it was to get residents involved in their borough and their community and I think everything in the design reinforces this."