For the seventh year running Dogstar has created the identity for the FiFi UK Fragrance Awards, known in the industry as the ‘FiFi Awards'.

Celebrity guests and the best of the British fragrance industry will gather at The Dorchester on the evening of Wednesday 22nd April 2009 for the17th annual awards, organised by the Fragrance Foundation UK in aid of the Teenage Cancer Trust.  The compère for the evening will be TV presenter, Alex Zane.

Dogstar have applied the identity to the Fragrance Foundation website www.fragrancefoundation.org.uk, and produced all the printed materials for the awards; including the ballot booklet, voting form, ticket, press pass and gala programme.

Janine Roxborough Bunce, Executive Director of the Fragrance Foundation UK said: "In such a creative and image-driven business as fragrance, it's always important to be innovative in design terms. DogStar has consistently come up with fresh, exciting ‘looks' for the FiFi Awards, taking its theme from the latest trends in fragrance composition and ingredients."

The theme for this year's awards is based on the iris flower, a scent commonly used in fragrance creation.