This bespoke large format advertising, has just been installed.

The installation includes an escalator, pillars and ticket barriers for Stansted Airport, and an escalator for Tottenham Hale underground station.

Pegasus is Turkey’s largest private airline and is credited with bringing low-cost, comfortable and efficient air travel to the country. We were appointed by Redmint Communications for the project because of our proven track record, producing successful, print and outdoor campaigns for the airline since 2008.

“Stansted to Istabul is one of Pegasus’ main UK routes so the installation was ideal for them” said our Creative Director, Paul Turner. “Turkey is a hot destination this year, with Istanbul being the 2010 Captial of Culture, so we came up with the headline ‘Turkey, everyone’s talking about it’ to capitalize on this. We also wanted to keep driving home the message that Pegasus fly to Turkey, as this is their unique offer in the competitive low cost airline market in the UK”. The creative also ties in with Pegasus’ current global media campaign.