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Bringing Jamie Oliver's Fifteen Apprentice Programme to life
The brochure, entitled 'The Main Course' explains how the Fifteen apprentice scheme works, how it changes the lives of those involved and how it benefits society as a whole: for every £1 invested in Fifteen, £9.50 of social value is generated. As a charitable initiative it is important for the foundation to be able to communicate how successful and important the scheme is to encourage further and continued support.
Angela Morris from Jamie Oliver Ltd explains 'the purpose of creating this brochure was to showcase our programme to a larger audience. On average we work with over 3,000 people in the community and we had no form of print collateral to present. it is also the first time we collated a snapshot of our traning programme and the full social impact. Dogstar were instrumental in bringing our work to life and meeting the brief; the Fifteen programme is jam-packed and they helped to highlight- through illustrations and graphics- how diverse our training offer is. We're hugley grateful for their design expertise and the finished product is beyond our expectations.'

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