Invigorating InterHealth!
After a 6-way pitch, London design agency DogStar was recently
appointed by InterHealth Worldwide to invigorate their brand and website.
InterHealth is a specialist travel health provider to people working in
the aid, development, mission and voluntary sectors, both in the UK and
overseas.
Having now reached a crucial point in their communications strategy,
InterHealth are ready to ‘raise the game’ to ensure the implementation of
their global expansion to all its target audiences.
DogStar will modernise the brand to one that echoes the InterHealth
values, its history and its sustainability aims.
The design of the website will be modern and engaging, with the ability to
appeal a whole range of audiences. It will be professional and inspire -
retaining the personal and compassionate feel in line with the values of
InterHealth.
The site itself will contain up to the minute news and information relating
to international travel health issues, e newsletters and direct access to the
InterHealth online travel shop and advice centre.
In essence, the site will become InterHealth’s primary information source
and form a dynamic part of the overall worldwide communications and
marketing strategy - so a review of it’s a brand at this point fits perfectly,
especially with its 20 year birthday in sight!
Dr Ted Lankester, Director of Healthcare at InterHealth said “For 20 years
InterHealth has been developing its expertise in the health care of
travellers, in particular those working worldwide to relieve poverty and
suffering. As we look to the future we want to further increase our vision,
our effectiveness and our global reach.”
Emma Atkinson, Creative Director, DogStar said: “The branding and
website strategy is to build on InterHealth’s reputation and vision,
invigorating the brand by modernising the logo, creating a flexible look &
feel, introducing fresh colours and engaging imagery. The website has to
act more as a business and communication tool that can be built upon in
the future – echoing the objective of creating a sustainable brand.”
For
