Brand and identity

One Bright Space naming and brand identity

An innovative web technology company, based in Wales, approached us to help them rebrand in a way that would enable their business to make the most of national and international opportunities.

Without getting too technical, they specialise in geo-spatial mapping and semantic web technologies. But they're not typical techie geeks, they mix creative and scientific minds in a inspiring and unusual way. It was this ethos we wanted to capture.

Through our naming and positioning process we developed a new name: One Bright Space, and a strapline 'creative technology', that expressed their positivity, intelligence and vision. We then developed a bright and dynamic brand identity that symbolised the vibrancy of how they worked.

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