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Brand and identity
Apollo Multi Asset Management brand identity
Apollo are a new name in UK asset management. Key to their business is their multi asset class investing expertise, a different approach to more traditional asset managers. Our brief was to create a brand identity that reflected this.
We created a bold and vibrant identity that would stand out in a very corporate sector. Our 'multi-faceted' graphic identity referenced Apollo's multi asset concept, as well as the mythology behind the name Apollo (the god of light) – by bringing a series of sun-like discs together to create a core. The five discs was also a nod to the five founding partners.
