Brand and identity

Islington Council brand identity

We were appointed to help realign Islington Council’s brand, which over the years had become disorganised in it’s application and confusing to the residents.

In-depth guidelines were introduced, the logo modernised and the signature dark green married with a modern lime green to form the Islington thread – a visual symbol of the council working alongside partners and the community. A contemporary and accessible font was introduced, vibrant colour palette and in-depth writing style guide to ensure consistency in style and tone.

You can view more of our work for Islington Council in Marketing campaigns and Internal communications.

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