Brand and identity

Fifi Fragrance Awards identity

We created the identity for the UK FiFi Fragrance Awards 2010 – the fragrance industry’s ‘oscars’. The 2010 awards had a new format and a new venue, and the identity needed to be bold and different, signifying these exciting changes to the audience, as well as reflecting current industry trends in fragrance packaging and advertising.

The identity was applied across all marketing collateral including the Awards’ website and it was also used by retailers including Harrods, Debenhams and House of Fraser to promote the winners in-store. For more information see www.fragrancefoundation.org.uk/fifi-awards/

Back to the top