Brand and identity

SA1 naming and brand identity

The Welsh Assembly Government’s flagship regeneration project of a disused dock in the heart of Swansea required an engaging and flexible brand for the 15 year project.

We were commissioned to create the brand identity, which included an extensive naming exercise that inspired both businesses, as well as the general public to visit, work and live in the forming community.

From the success of SA1, we were also commissioned to create the brand identities and names for The Works and The Mill, two other regeneration projects based in Wales.

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