Document main content
"The soft stuff is the hard stuff"
…so hard-nosed GE Chief Exec Jack Welch always maintained. And we’re with him: clearly, employee satisfaction drives financial performance. Our role in the equation is to deliver high-quality internal branded communications to help managers build teams that excel. We join up internal communications with what the wider world is hearing, seeing and experiencing of the brand, by activating the best of the brand – it’s essence – in all our campaigns.
We work with HR managers to communicate with staff about strategic initiatives. We also generate on-brand recruitment campaigns and memorable induction materials. Legal departments have also engaged us to help tackle tricky issues like press leaks. When a marketing department is too stretched to provide counsel to such initiatives, our brand and campaign expertise is a real reassurance.