Internal communications


Investec 'Out of the ordinary' campaign

Investec Asset Management had a very distinctive brand image, the zebra, that reflected their South African roots. More importantly though, this unusual and distinctive creature embodied their very approach and attitude as a brand – to be 'out of the ordinary'.

We created a booklet, given to every employee, that enabled them to really get inside and understand their brand. Moreover it gave employees with an external focus the power to communicate what Investec is all about with authority. The guide explained everything in black & white (with a shot of colour) using photography by Tim Flach.

Back to the top