Search engines like Google and Yahoo have algorithms that can detect your website automatically and all you need to do is create a website with good content that is friendly to their software in order for them to index your site. Google uses a spider to crawl the web on a regular basis and add sites to its index. This article presents some basics which can help you to develop a search engine friendly website so that you can get some free promotion.
Master the Design Basics
A website must be designed in such a way that it can be crawled or navigated easily. For that you must enable easy navigation through different pages and links. Every page should be reachable from at least one static text link present on the homepage. The content on different sub-pages must be logically connected and external links, if any, may be provided for reference content. The content of the page must be relevant to your users and should provide useful and unique information to them. That way they will be interested to re-visit the website. SEO tools must be used for keyword enrichment which helps in getting better ranks in search results.
Optimise Your Pages
Apart from above mentioned guidelines, there are useful tricks that can be used to make pages more effective. You must always make use of title tags by giving the most precise objective of your website you can. Also, the meta-tag must provide an exhaustive description so that users can have a snapshot of the content at a glance of search engine result returned. As far as important parts of content are concerned, like important names or links; they must be in the orm of text rather than images as most search engines do not search through images. A good tip to help get better ranking is to have a number of backlinks on relevant external WebPages, which will aid your SEO. The backlinks also create more visibility on different websites.
Follow Search Engine Guidelines
Almost all search engines specify their own quality checklists. If you are aiming for a particular search engine then you can go through their quality documents. Some general points can be cited here. Check for common malpractices and misbehaviour on these quality documents and make sure you avoid these mistakes at all costs.
The basic rule is to make your pages keeping in mind the users requirements and not the search engines requirements, which means you try to ensure you present the same content to search engines as you present to your users. By not following this rule you are doing what is referred to as cloaking. The content of the page should always add value to the visitors and it should be unique. Then and only then you can get quality visitors after they have come to your page through search results.
If there are subpages, then please avoid duplicacy of the content. Keyword enrichment is good but the content must not be overloaded with keywords only. Backlinks are great SEO tools but you should never have backlinks on spammers and offensive websites.
Submit your website to search engine
Always refer to the guidelines published by various search engines to submit your website. Apart from the formalities to be performed before submission, which are specific to each search engines, some extra features can be attached to the website.
You can use a sitemap for your website, which is nothing but a file containing the links of all WebPages in your site, in a format which is recognised by search engines. This will make sure that all pages are covered by search engine. There are categories specified by search engines based on the content of the websites. Make sure you submit the website in the correct categories.
Remember, search engines are just a platform for website promotion but it is you who has to put effort in to ensure the consistency and the popularity of your website. Regular monitoring of traffic on your website as well as competitor websites is a must. You must always keep the content updated. With simple efforts you can generate very good results.