How to Write Dental Content That Entices Visitors to Call
1 .Get Inside the Mind of Your Website Visitor
Imagine you are your average potential customer.
They have got as far as viewing your page, so they are likely to be at least curious about the services you offer.
They are likely to know what they need help with, but they don’t necessarily know exactly what services are on offer.
If you had a dental health issue, but you knew no dental terminology, how would you ask for help?
2. Answer Their Dental Questions
Think about your service as the fulfilment of a need – usually potential customers will search from the perspective of trying to solve a problem.
They want to be informed and encouraged.
Aim to create content that answers the questions that the average person has about their dental health and that the average patient asks their dentist.
3. Write with Empathy
What might seem simple to you, as someone experienced in your field, might be dauntingly
complex to someone suffering from an uncomfortable or embarrassing issue.
Break things down into simple steps that anyone can follow.
Remind them that a dentist will not be shocked by their problem and that their issue is probably minor and definitely fixable.
Remember that many people are afraid of going to the dentist.
Take an approachable and friendly tone and choose words that do not sound too clinical or mechanical.
When describing procedures, avoid using words that make either the dental tools or the dental issue sound unappealing to a nervous client.
Read more about perfecting your company’s tone of voice.
4. Inspiration: Blog Ideas for Dental Websites
There are many excellent dental blogs and business sites out there, so why not take a look for some inspiration. There is no shame in imitating a formula that works. Here are some great examples.